Bandcamp: Sustaining Hardcore Music Fans in the Streaming Age
Bandcamp is a privately-held music publishing platform that combines digital and physical sales of music and merchandise on its website, Bandcamp.com, and also through its mobile app. Ethan Diamond, who founded the company in 2007 and is its CEO, describes his target customers as those exhibiting “engaged fandom… the type of music consumer that wants not just the digital album but also the vinyl LP and maybe even a poster on their wall of their favorite band.” The Bandcamp user experience is about allowing the customer to focus in on the specific musicians and genres they are interested in, giving them tools to explore new music and also curate their own existing collection, and decide what they ultimately want to purchase. Through the site, digital versions (in a variety of file formats and compression qualities) and physical copies (vinyl records, CDs, tapes) of songs and albums are sold. Users can also stream music on a free and limited basis, with unlimited strea...